All Star Press, book publisher
Books That Change Lives
Fortune 500 company Proctor and Gamble has layed off over 1,600 employees because they realize how affordably they can reach consumers via the social networking websites such as Facebook and Twitter, among others. CEO Robert McDonald told Wall Street analysts that he would have to “moderate” his ad budget because Facebook and Google can be “more [...]
…If you want your brand to be represented in Google+, just wait for a couple of weeks and the official offer described above will come your way. And bear in mind this is only the beginning since Google teams are working hard to roll out new content types (games, music) and functionality (Questions). Yes, lots of [...]
Perhaps the more than 200 authors gathered last month at the Hyatt Regency for the Writers’ League of Texas Agents Conference should have prepared themselves upon seeing the title of blogger and publishing strategist Jane Friedman’s keynote lunch speech, “Is the Book Dead? Who Cares!” As Friedman got under way, she talked about “the state [...]
Politico, an accelerant to the news cycle like wind is to brushfire, is taking on the one realm of political news that it has not yet sped up: book publishing. The all-things-politics Web site is teaming up with Random House to publish four e-books about the 2012 presidential campaign, the first of which is scheduled [...]
Barnes & Noble on Tuesday said it sold three times as many digital books through its website compared to physical books during the fourth fiscal quarter. The growth in e-book sales comes as the company reported a rise in digital sales through its website and a decline in sales through its physical bookstores during the [...]
Google has launched an affiliate program for its eBooks service, offering to pay commissions to Web publishers who promote titles on their sites and send buyers to Google’s online bookstore. “Starting today, we invite all interested site owners to apply to join the expanded Google eBooks affiliate program. Participating sites gain new revenue streams by [...]
Some savvy literary agents are acting as literary consultants to help their authors self-publish, a role that offers up new opportunities and challenges for everybody in the industry. Big publishing is simply not set up to publish anything but books. Mid-length materials, worksheets, and other writing that might be downloaded from Amazon or directly [...]
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