Sleep debt works just like financial debt.  Before you realize it, you have a serious problem.  You build up sleep debt throughout the week.  There are numerous medical studies that prove prolonged lack of sleep can lead to many serious problems including heart disease, high blood pressure, obesity, digestive problems, diabetes, sleep apnea, and even stroke.

Rich Nilsen
Sleep Great for Life (Tarpon Springs: All Star Press, 2011)

All Star Press Author Sheryl Crosier Helps Pass Simon’s Law

Pro-Life Kansas Government Passes New Legislation

One of the first books published by All Star Press was Sheryl Crosier’s story about her son.  Entitled “I Am Not a Syndrome – My Name is Simon” the book detailed the difficult situations that the Crosier family endured in the weeks and months following the birth of their son Simon in 2010.

Simon was born with Trisomy 18, a genetic disorder.  To the parents’ shock and dismay a DNR (do not resusitate) order was placed in Simon’s medical records without their consent or knowledge.  This startling incident eventually led the Crosier family to push for legislation so that no other family would have to go through such a terrible incident.

Through her connections with the organization S.O.F.T., Sheryl eventually got in contact with Kansas legislators who submitted Kansas House bill 2307. The Kansas House of Representatives voted 121-3 on March 30, 2017 in favor of Simon’s Law. The Senate approved it earlier in a 29-9 vote, and the bill was then sent to Gov. Sam Brownback.

The first law of its kind in the nation, Simon‘s Law will mandate the following:

1. Parents receive written and verbal notification before a Do Not Resuscitate Order (DNR) is placed in a child’s medical file. Parents can then allow the order– or refuse it orally or in writing. Court access for disputes is delineated and the child remains safe during resolution.

2. Parents and prospective patients of any age have the right to request and receive hospital policies concerning “denial of life-saving care.”  There is no mandate that hospitals have such policies.

“There is so much more to this story than reading of a little boy’s journey,” stated Pat Jonas, President and Co-founder of  the Australian Rare Chromo Awareness Network (ARCAN). “It is learning about the legacy for which he was here. Simon will live on in the hearts of many and I feel he truly has a place in mine. I don’t see Simon’s life as a tragedy but as a beautiful blessing. God knew what he was doing when he helped to choose Simon’s parents, for they are the ones who will bring his mission to its full potential.”

I Am Not a Syndrome - My Name is SimonWe congratulate the Crosier family for their fortitude in getting this law passed, which will hopefully lead to all states passing similar legislation, and we thank the pro-life Kansas government for taking this step.  To learn more about Simon’s short but amazing life, click here.

Wanted: One Church Family

Lucrative Reward Offered

by Rich Nilsen

The Christian Church has dropped the ball.  Do not get me wrong, the Christian community, as a whole, is pretty amazing and doesn’t get the credit it deserves for all the good work done both domestically and overseas.  Take Catholic Charities, for example, which is arguably one of the most productive organizations in the world.  Similar accolades can be bestowed on other Christian foundations such as Samaritan’s Purse, the charity founded by evangelist Billy Graham and now run by his son Franklin.  The list is long, and doesn’t include all the small churches throughout the country that have an amazing impact on their local communities.

The bad news is that there is a vital component of our society that has been neglected, ignored, or whatever negative adjective you wish to apply to the dire situation.

The Face of Foster CareEarly last year my wife and I became foster parents.  Since then, I’ve been shocked at the lack of knowledge from many people that I encounter.  When I tell them my wife and I are now fostering two little girls, the most common question that follows is: “what does that mean?”

What it means is that there are children that have been removed from their home due to neglect, a dangerous environment, and/or a terrible mistake by one or both parents.  The options are to either go to a group foster home or to a loving family willing to bring them into their home and treat them as one of their own.

We read in the Holy Bible that what “God our Father accepts as pure and faultless is this: to look after orphans and widows in their distress and to keep oneself from being polluted by the world.”*   The message is as straightforward as it gets.

According to The Global Orphan Project, there are an estimated 390,000 children currently in the U.S. foster care system.**  Of course, that number changes every day and not always in the right direction.

In Tampa, Florida, alone, six to eight children are removed from their homes every day.  These are children with unique gifts, special talents, and lots of love to give.  They’ve lost their home through no fault of their own.

The Hartford Institute states that, based on the best data available, there are 350,000 churches in the United States.  Most are Protestant as Catholic Churches account for roughly 24,000 out of that large number.  There are about 12,000 additional churches that would not be considered a Christian denomination.***

Studies show that between 63 million and 112 million people in our country regularly attend church service.  The Catholic Church alone is believed to have 68 million members, but only a fraction of them would fit into the ‘regular attendee’ category.

The bottom line is that there are no shortage of Christians available to address the foster care issue.  One family stepping up from every church in America would nearly eliminate the need for foster care placement overnight.  One church family.

So how does one go about becoming a foster parent?  My wife and I completed eight weeks of training through a Pinellas County (Fla.) organization called A Door Of Hope.  This consisted of a three-hour class one night a week.  As a full-time professional, I wasn’t looking forward to that evening session when that Monday obligation rolled around.  But in the process, we met some good people and we learned a lot about what these children go through.  It seemed like over half of the training involved the issue of trauma.  You learn how to deal with a child who had been traumatized to one extent or another.  It wasn’t fun but it was necessary.

The following video, watched over 4 million times on YouTube, was part of our training.

Towards the end of the training, you have to get your house prepared.  If  you are going to be accepting young children, as we intended to, then you have to baby proof the house.  There are certain changes you have to make to your home, but nothing too difficult.  A licensed official will do a preliminary check of the home during the process and let you know what you need to work on.   Once you’ve completed the training and your house is in order (literally) you will then be approved for a foster care license.

Within three hours of getting our license, we received our first placement call.  The need is great, no matter what city in America you live.

We accepted the second call that we received.   It was for two beautiful, blond-headed little girls.  One was 20 months old, the other six.   Our daughter was five at the time.  We had them for five months, and the experience, although  very trying at times, was awesome.

The goal of foster care is typically to reunite the children with the parent, after the parent(s) has fulfilled their case plan.  That could involve things like attending domestic violence classes, having a certain type of housing available, etc.  With our first set of foster girls, the single mom completed her case plan, and the girls were successfully reunited with both her and their older sibling.  We have remained in touch with the entire family and they are doing very well.

We are now in the process of fostering our second set of girls.  They come from a very unhealthy situation, but the one thing is clear: they have good hearts.  Now, don’t get me wrong.  Things have been very difficult at times, but we work through them together as a family and, in the process, hopefully make a big difference in their lives.

It’s time for the Christian Community to recover the fumble.  There are some really good people who are already fostering, but there are plenty more who haven’t been introduced to it.  They don’t know anything about it.  They don’t know how great the need is.

In the book of James we are asked: “What good is it, my brothers, if someone says he has faith but does not have works? Can that faith save him? If a brother or sister is poorly clothed and lacking in daily food, and one of you says to them, ‘Go in peace, be warmed and filled,’ without giving them the things needed for the body, what good is that? So also faith by itself, if it does not have works, is dead.”

There may be 200 active members in your church.  There may be far more if you attend one of the rapidly growing non-denominational Christian churches in this country.  Is there one church family, or one more family, that will step up to the challenge?

Additional Resources:

5 Ways Your Church Can Help with Foster Care

* James 1:27 NIV
** based on 2013 data
*** Hartford Institute research “Fast Facts About American Religion

Publisher’s Note:  Although this article is directed towards the Christian community, any family can step up to the plate and become loving foster parents to a child in need.

Nobel Laureate Alexievich Says Prize Brings Obligation

 Berlin – Svetlana Alexievich, the 2015 Nobel literature laureate, said during a visit to Berlin on Saturday that she felt the award obliged her move forward in her fight for democracy and human rights.
“I have the feeling of carrying an obligation,” the 67-year-old Belarusian author and investigative journalist said at a press conference. “Being…

The 4 Most Overlooked Messages of Pope Francis

If you didn’t hear the pope in his unprecedented speeches before Congress and at the White House, and if you only read mainstream media reports, you’d think the pope was a progressive who only fought for issues like climate change, illegal immigration and world peace. Here are a few sample headlines about the papal address to…

Color Olors Kindle Book Soaring on Amazon Rankings

World of Color OlorsNina Carothers’ The Wonderful World of Color Olors, which was released in Kindle format last month, was chosen for a week-long giveaway of the digital book by publisher All Star Press.  The complimentary book is available on Amazon now through Friday, February 21.  Within hours of the initial giveaway, the Kindle edition was soaring through the Amazon rankings.  It is now in the top 6 of two different Children’s book categories and it is #731 overall in the Kindle store, an amazing ranking given the number of kindle books available through the bookstore behemoth.

The Wonderful World of Color Olors previews the first 13 Color Olors characters.  Children absolutely love the 13 different colorful characters, such Pink Ink, Yellow Ellow, Red Ed and more!

This fun 40-page full color book introduces each character in the Color Olors series to your child.  They can then pick and choose the characters that they love the most.  Here is a preview of this adorable new book:

Welcome to The World of Color Olors, a great place to be. Filled with strange and silly characters, as you will see. Pink Ink, Purple Urple, Orange Range and more. Their world is filled with colors, so let’s explore.

There is Black Lack, Red Ed and Blue Lue.

Come see Gold Old, White Hite and Gray Ray, too.

Brown Rown and Yellow Ellow will make you smile.

Green Reen is a healthy one. Silver Ilver has style.

Click here for the Kindle edition.  Keep in mind that Kindle books can be read on all sorts of devices, including home computers.

Pick up the print edition today:

World of Color Olors

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 Only $12.97 plus s/h – Makes a great gift!   

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The Wonderful World of Color Olors is ideal for ages 3 through 8, and this work is the third in a series of 14 books by author Nina Carothers for publishing house All Star Press – Books that Change Lives. In each book the child learns one or more life lessons.

Each of the books in the series are illustrated by accomplished children’s book artist Chris Padovano.

40 pages, full color.

World of Color Olors

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Sleep Great for Life: Two Steps to a Better Night’s Sleep

Do you sleep well?by Richard Nilsen, author of “Sleep Great for Life”

There are two easy steps for helping many people obtain a better night’s sleep.  Here are two methods that I found to be extremely effective when I started to overcome my sleep disorder.


Don’t want to miss that favorite television show that starts at 10:00 p.m.?  Well, that is what DVRs and VCRs are for. DVRs are wonderful in that you can set up a regular, scheduled taping every time your favorite show airs. You can also easily record the remainder of a show if you find yourself getting sleepy. If you don’t have a DVR, then get one. Most cable and satellite providers will give you the box for free, and the monthly charge is typically around $7.

Use modern technology to your advantage. Your sleep is too important.


I am a firm believer that by putting your thoughts to paper, it helps release them from your mind.  It allows you to wake up the next day and, at that time, begin to address the issue(s). Another benefit of doing this is that you will not lose that great idea that you just had while lying in bed!

 Make sure you do not go to bed with your mind racing or with problems still pending.  Put them “to bed” for the night, and then you will be able to put yourself to bed – peacefully.


“Sleep Great for Life” offers an easy-to-apply procedure can help you overcome insomnia in less than 3 weeks. The book is available in both Print and e-book formats.

Experiencing Back Pains? Stress Can Be the Reason

by Ryan Rivera of CalmClinic

Anxiety is a normal human response. The “fight or flight” instinct is hardwired in the human mind. A person in this state will experience increasing blood pressure and tightening of the muscles. The brain simulates the body to react faster and work harder to overcome the perceived obstacle. This reaction can inadvertently lead to physical pain and soreness especially if there are too many stressors involved. This is why patients who are suffering from muscle and back pains are often evaluated for anxiety disorders to make a better diagnosis.

The Relationship between Stress and Back Pains

Traditionally,  people associate back pains with old age and hard labor. These days though there are many cases of young people who are already suffering from back pains. Most of them are working casual office jobs, yet they also suffer the same chronic back pains that afflict heavy laborers.

There have been many studies conducted to prove the connection between stress and back pains. The results of these studies have been very helpful to correctly diagnose people suffering from muscle pains. Understanding the real source of the pain helps in providing an effective treatment.

Symptoms of Stress Induced Back Pains

Here are few of the symptoms associated with stress induced back pains.

  • Muscle pain
  • Stiffness
  • Tension
  • Pressure
  • Soreness
  • Spasms
  • Immobility of the back muscles

There could be more than one muscle group affected when the pain attacks. The pain lasts variably, some lasts for a long time while others in less than a minute. The attack can happen without warning and persists even when there is no particular stressor around.

Debilitating Effects of Stress Induced Back Pains

These back pains can cause great distress and discomfort to a person. In some cases, a person can be totally immobilized because of the intensity of the pain. Other parts of the body can also be affected. This creates a heavy toll towards the body which may be irreversible. Early diagnosis is vital in treating the person. It also prevents complications.

Treatments for Stress Induced Back Pains

There have been many treatments developed to treat people with stress induced back pains. Because of the nature of the source, different methods are followed to make sure that the treatment is effective. For short term relief, pain relievers and antidepressants are given to patients. Some may need to undergo therapy to overcome stress. Doctors strongly advise exercise and lifestyle change to improve the body’s immune system.

Fighting Stress Induced Back Pains

It is impossible to avoid stress, but there are ways to reduce it or defend oneself against it. It all starts with pumping the body with the right nutrition and care to withstand such pressures. Eating healthy foods will strengthen the body against external stressors. Exercise will also keep the body tempered against the physical demands from the job. These measures will make sure that the body can keep up with the different pressures and stressors.

Aside from the body, it is also important to fortify the mind against stress. The roots of stress can be traced back to the person’s mental disposition. Work and personal time should also be balanced to avoid strain. Back pains and stress go hand in hand. Managing of the latter will surely help in the prevention of the former.

Hot New Release: “My Wild Ride”

All Star Press' My Wild Ride by author Susan Bump

#2 in the Kindle horse racing store behind Seabiscuit

“MY WILD RIDE: The Untamed Life of a Girl with No Self-esteem” was released last week by All Star Press – Books that Change Lives. Within three days of release, the life story of ex-Thoroughbred trainer and exercise rider Susan Bump hit the #2 in the Amazon Kindle store behind the mega-best seller Seabiscuit. Positive reviews have been pouring in on Amazon since the long awaited release of Susan’s book.

“‘My Wild Ride’ is a must read for those who are warmed by feel-good animal stories, who are curious about life at the track, who are challenged by a past that holds them back from experiencing their own self-worth! I laughed, I cried, and found a new respect for the life I live having seen life through the authors eyes,” stated reader Debbie Joswick.

“This story is absolutely riveting,” explained Debra Lyn Daly.  “Anyone struggling to overcome the scars of growing up in a dysfunctional family will be deeply inspired by Susan’s story. I couldn’t put it down!”

The life story of Susan Bump, although sad at times, is ultimately a story of triumph.  The child of two alcoholics, she overcame her tragic family upbringing to pursue her dream of training Thoroughbred racehorses.  When the dream no longer served her, she quit training and became an activist, protesting for animal and human rights.

There is never a dull moment in My Wild Ride.  The ‘untamed life of a girl with no self-esteem’ offers lots of tears, but lots of laughs, too.

“My Wild Ride” is available in PDF format for instant download. Only $4.97 and, of course, no shipping or handling on this e-book!

Buy Now


A former trainer in Southern California, Susan Bump broke and trained horses for over 30 years.  She had to quit when she realized that she was part of the problem rather than part of the solution.

Susan eventually became a human and animal rights activist.  A member of San Diego Animal Defense team, Susan successfully protested inhumane pet stores in San Diego leading to criminal charges against the owners.

She was arrested for trespassing in the small town of Valley Center, Ca. when she gave water to dying animals on a hot summer day.   Her story made front page news in the local paper, The North County Times.  So many animal lovers supported her in court that the newspapers called them her ‘entourage.’

She currently lives with her 8 wonderful dogs on a 47,000 acre, Arizona ranch in a 100-year-old adobe house in the magical town of Arivaca.

Susan Bump was the daughter of an alcoholic and bipolar mother, and an alcoholic abusive father, and consequently, she grew up hating life.

After realizing that she was indeed special, and worthy, her life has become fantastic.  This is her Wild Ride.


Resume Fundamentals – What You Have to Know to Succeed

(reprinted from “Getting Seen: The Ultimate Guide to Creating the Most Important Document of your Life – Your Resume”)

by James Hale, author of “Getting Seen”

In the mid-1970’s, over a billion resumes and applications were screened each year by potential employers, and that number may well have quadrupled since then.

These days, it’s not unusual for a large organization to review more than 50,000 resumes in a year.  That’s a lot of people trying to market themselves.  And any given company will only hire about one to two percent of these applicants, maybe even fewer.

The only way businesses can sort through this avalanche of applicants is by becoming very good at screening, judging, and categorizing resumes.  With the advent of Internet recruitment, resume evaluation is likely to continue as the most important pre-employment screening device.

Look at it this way: Face-to-face interviews cost businesses time and money, so by screening out most of the potential candidates during the resume evaluation phase they save themselves countless hours and dollars.  They know lots of people will do anything to get their foot in the door – including lying – so companies do everything they can to eliminate any resume that has the slightest hint of a problem.  Understandably, businesses want to avoid their own form of “buyer’s remorse” – hiring someone who looks fine on paper, only to find out that they missed something important in the resume or interview.

A good resume serves two very important tasks. The first is to get you interviews – not just one or two interviews, but lots of them. You want your resume to consistently generate interviews, which leads to its second function. The second function of a resume is to enhance and supplement your professional image throughout the entire interviewing and hiring process.  Everything else is inconsequential.

A good resume is like a personal publicist, an information desk, and a cheerleading squad all rolled into one – a document that will consistently remind hiring managers that you’re the right person for the job.

Both of these functions are equally important. If your resume doesn’t get you interviews, it doesn’t matter how nice a polish it puts on your professional image. If it doesn’t get you in the door, sitting across the table from an interview panel, it’s worthless.


As you’ll discover while reading this book, it’s important to understand the mindset of the person who’ll be reading your resume. That will often be a recruiter.

The principal function of a recruiter is to find qualified candidates for a specific job opening. She then has to sell these qualified candidates to her client and convince the client to interview them. Since a recruiter doesn’t get paid by a client company until the qualified candidate is hired, it’s up to her to convince the client that the candidate is qualified and should be hired. Put simply, a professional recruiter makes money by finding qualified candidates that her clients are apt to hire.  If she messes up and recommends a jerk, no return business.

So how does this recruiter obtain a qualified candidate for her client’s job openings? They find qualified candidates by placing employment ads, reviewing company websites, scrutinizing online job sites and job boards, working with referral agencies, and maintaining a database of potential employees. Hence, much of their day is spent sifting through resumes, reading cover letters, evaluating referrals, surfing the Internet, sending and answering email, networking, making cold calls, and talking on the phone with other human resource professionals. Their short-term objective is to find qualified candidates for their clients. Their long-term goal is to generate a pipeline of qualified candidates.

In terms of the likelihood of any one resume actually resulting in a job, most recruiters receive over 1,100 resumes for every one job opening. In addition, nearly all recruiters receive at least 50 new resumes per day. These are subsequently added to databases that already contain detailed information on anywhere from 30,000 to 50,000 job applicants.

In other words, recruiters see a lot of resumes. In order to get yours placed on the pile that will get you interviews with employers, you first need to shift your mindset and adopt three new beliefs about resumes.

New Belief #1:  Resumes must be written to teach – they are not an advertisement or a marketing tool.

A resume is a specialized teaching tool.  It is not a marketing piece or an advertisement.  This is in contrast to what most resume “experts” will tell you.  But think about the mindset of a marketer.  Marketers pull out all the stops and do whatever they can to get us to think we need their product.  They spend millions researching logos, product names, color usage, and advertising campaigns.  They exaggerate product claims about what their products can do for us (check out the weight loss and get-rich-quick infomercials), sometimes crossing over the line by lying or at least providing false hope to the general public.

Or they use the “bait and switch” approach where they offer us something that looks too good to be true.  They don’t tell us the “typical” results people get; they only telling us about the rare and lucky flukes.  (“I lost 35 pounds in a week eating nothing but Oreos and ice cream!”)  The marketer doesn’t reveal that the product rarely works this good.  Then, after we have bitten the hook, they “up sell” us by telling us we need an additional product or feature to get the full benefit.  It’s all a marketing scheme, grounded in well-researched persuasive psychology and walking the line on legality and the ethical high road.

Marketers don’t care what buying their product will do to your budget, and they don’t have your best interest at heart.  YOUR best interest is not THEIR job  –  their job is to make money.  If they don’t make money, they lose their job and their kids go hungry.  Their job is to play to your emotions, your intellect, and your sense of urgency so that you leave the house right now and go buy their product.  That’s their job.  It doesn’t necessarily make them bad people; it just means that they don’t care that much about you.  You are not like a marketer.

Lots of people writing their resumes think of themselves as self-marketers.  They try to present themselves as bigger than life, greater than great.  Studies indicate that over 60% of resume writers exaggerate the truth on their resumes.  Some research indicates this number could be as high as 90%.  And, as a hiring manager, I’ve sometimes fallen for this.  The result:  I’ve hired people who SEEM to be a good fit for the job, but after a while, they don’t work out.  They’ve sold themselves to me and end up not being a good fit for the job.  Everyone pays a price for this:  the manager, because he’s hired a person who is unable to do the job; HIS boss, because he now thinks the hiring manager is incompetent;  and the person hired, because he is not able to do the job he convinced the manager he COULD do.  As a result, the employee can end up with disciplinary actions against him, which could result in termination of his employment – not to mention all the associated stress caused from his failure on the job.  Or he may have just locked himself into a job for life because his incompetence means he won’t be promoted.  Or, if the company finds out he falsified information to get the job, he could end up at the wrong end of a lawsuit.

Experienced managers can smell self-interest marketing techniques.  They intuitively identify someone who is trying to sell themselves.  When an experienced manager senses that someone is trying to sell themselves in a resume or job interview, the manager sees the person as desperate and self-centered.  The manager will run away, because the applicant sounds like a used car salesman trying to unload a junker.  It’s like the applicant is holding a big “WILL WORK FOR FOOD” sign – People tend to look the other way.  As a resume writer, you are trying to teach managers what you can do for their particular business, not trying to sell yourself as the best thing since sliced bread.

The purpose of a resume is to teach – not to market yourself.  When you draft your resume, think about the characteristics of great teachers.  This takes the pressure off of you.  You don’t have to become a salesman.  But, in teaching the hiring manager, you must adhere to teaching basics:  First, eliminate distractions.  Remember how easy it was in school to get distracted by things going on outside the windows or things the class clown was doing?  And sometimes you were so bored in the class that you probably LOOKED for things to distract you.  I know I did.  The hiring manager is the same.  If your resume is too wordy, has a distracting layout, or has any other attributes that distract the manager, it will be headed for the trash can.  More on this later.


Resume advice for job huntersSecond, educational psychologists have found that people need to hear a message at least three times before they remember it.  If you give students a piece of information once and never bring it up again, they are sure to forget it.  So what does this mean for you?  I want you to remember that 3 X 3 does not equal 9 x 1.  Here’s what I mean:  Giving a manager examples of three skills you have and repeating these skills in three different situations is much more powerful than giving the manager nine different skills and mentioning each only once.  The nine won’t make an impression, but the three will make you look like an expert.  For example, if a company is accepting resumes for a team leader, you are better off using three different examples of when you’ve successfully led team projects, rather than nine different skills you have, one of which is team leader.


But, James, won’t I be falsifying my application using this technique?  Good question!  And my answer:  Absolutely not.  Many jobs are so diverse and involve multiple duties, so writing out a complete description of the job gets long and windy.  Condense and emphasize.  Otherwise, you end up hiding your qualifications behind too much data and trivial facts.  In writing your resume, you will have to choose what to include and what to leave out of each description of your past and current jobs.  Leave out irrelevant details and emphasize necessary qualities for the job you want.

The hiring manager has the right to hire the very best person for the job.  They get to choose – that’s their job.  It is their right and their responsibility to the company.  Your job is not to sway them that you are better than some other job candidate.  Chances are you don’t know the other people the hiring manager is considering.  But your job, on the other hand, is to teach them who you are.  You have the right AND the responsibility – to yourself and those affected by your employment decisions – to put your very best in front of the manager for him to consider.  You are an educator, not a sales person.

This is a complete mental shift for most people.  Every day many great applicants are passed over because they are selling themselves, not teaching the manager.  If a manager can look over your resume and know what you have accomplished and what skills you could bring to the job, you have succeeded as a teacher, regardless of who gets the job offer.  But, remember, most people draft their resume as a sales tool.  Draft your resume as a teaching tool and you WILL stand out.

New Belief #2: Resumes must focus on the needs of the hiring manager – they are not autobiographies.

Hiring managers don’t care AT ALL about you, your needs, or your goals. You’re nothing to them but one of perhaps hundreds of names they see on pieces of paper every day. They don’t care about your career goals.  They don’t care if you become fulfilled and self-actualized, or if you really need this job because of your financial setbacks.  They have their own needs.  Your agenda isn’t their agenda.  The sooner you realize this, the sooner you’ll be able to create a resume that speaks directly to what they’re looking for.

From the hundreds of managers I’ve talked to, here are the top eight motivators for most employers:

1. Maintain or increase profits

2. Speed up or streamline processes

3. Comply with legal mandates

4. Solve specific problems

5. Take work off someone else

6. Move into a new market

7. Improve company image

8. Improve customer service

As employees of the company to which you’re applying, the hiring managers are operating with a set of their own needs, like pleasing their bosses, getting that next raise or promotion, and not looking stupid.  These needs influence their choices.

When you look at it from this perspective, it seems obvious:  You need to write your resume focusing on how you can meet their needs, not all about your history.  The change in mindset is somewhat subtle, but the results are powerful.

Yet very few resumes are written with the psychology of what a hiring manager wants in mind. In fact, some resume writers not only ignore these factors, they actually create resumes that work against them by focusing on issues that are of interest to no one but themselves.

Your target audience is hiring managers. To create a resume that generates lots of interviews, you have to look at life from the hiring manager’s perspective. If you don’t thoroughly understand their point of view, you’ll dramatically reduce the odds of getting an interview with a great company.

Novice resume writers often go wrong by trying to:

* Make themselves look important

* Impress their family and friends

* Secure a management position

* Get paid as much as possible

* Make their resume look like they can do things they really cannot

* Make the document fit on one page

* Demonstrate their career objectives

* Bend the truth, exaggerate qualifications, or lie outright

Once you know what’s going on in a hiring manager’s mind, it’s easy to see that the mistakes the novice writer makes have nothing to do with the manager’s motivations or that of the companies they represent. In fact, these motivating factors are so at odds with each other that they’ll most likely result in that resume writer rarely getting an interview with a great company. Which brings us to the third rule.

New Belief #3:  Resumes are truthful – you must never exaggerate the truth, and NEVER EVER lie on your resume

You know people who have done it – some of them high profile individuals.  Or maybe you’ve done it yourself – in the past.  That stops today.  Some people do it to get an advantage.  Others think they can do a job and all they need to do is get their foot in the door.  Still others do it to avoid a black mark that exists in their past and don’t want the hiring manager to know about it. I’ve talked to professional, highly paid resume writers who encourage people to “bend the truth.”   If you were a hiring manager, would you want potential employees exaggerating the truth or, even worse, lying?

There are three reasons you must not lie on a resume: 1) If discovered, you can lose your job, be publicly humiliated, or both; 2) If you land a job based on falsified data, there is a good chance you will not be able to do the job, which can cause a whole host of problems; and 3) It is wrong.  I’m not going to talk about this much.  You know in your heart what I mean.

Sixty to ninety percent of the people writing a resume will lie or exaggerate the truth on it.  Good managers see right through people who think they are marketing themselves, and like used car salesmen, such managers distrust people who they see as self-promoting marketers.


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With all the ethics scandals today, good managers often are refreshed by someone who is confident enough in themselves to tell a manager what they can and cannot do.  Many people have painted themselves as being able to walk on water and – through deceit – have worked their way into jobs that were not a good fit for them.  Over time, they become miserable because they recognize that the job is a bad fit.  Coworkers, the manager, and the company look bad because they hired someone who doesn’t have the skills to do a job.  Honesty is seen as refreshing and demonstrates a welcomed trustworthiness that today’s managers appreciate.

Now I’m not saying people will be more likely to hire you if you put in your resume that you’ve robbed banks and committed all sorts of felony offenses.  But you don’t have to describe yourself as another Bill Gates to get hired by a computer company.  Don’t list all your transgressions in highlighted, bold text.  But don’t misrepresent yourself or your accomplishments.

In summary, in your resume, write about YOU while designing it for THEM.   You must know what motivates the hiring managers in the specific business you are applying for.  If you are an experienced chef, for example, your resume will look different when you apply at the upscale steakhouse chain than when you apply to a family-owned vegetarian restaurant.  It is critical that you do your homework on the company, finding their successes, their fears, and their dreams, and what their top motivators are from the list in the previous section.

Looking at all three new beliefs together, you can see that resumes are fundamentally teaching tools that must be designed to meet the underlying needs of the hiring manager and, by extension, the company they represent.  And while you are the item that’s being taught about, your resume will fail if it’s too self-serving.

This is the single most difficult concept for inexperienced resume writers to master. Write about you while designing it for them. However, if you think about the recruiter, the hiring manager, and the company’s needs, you’ll ultimately get the jobs that you desire because you will be addressing their motivations and fulfilling their needs. On the other hand, if you ignore this primary directive, you’ll be looked over because they won’t see you.  Or, worse, you’ll wind up in a job you are ill-prepared to handle.


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