Event Marketing 101: The 3 Stages to Event Promotion

Here's How to fill seats at your next conference

School libraries ebooks Latest article on PR Newswire’s Small Business PR Toolkit offers expert advice on how to fill seats at your next conference

NEW YORK, Jan. 8, 2016 /PRNewswire/ — For a budget-conscious small business owner, hosting a live event can be an extremely effective marketing tactic that boosts brand exposure, strengthens existing customer relationships and increases inbound…

The Color Purple released as an e-book

Classic book released as an e-book

Author Alice Walker’s “The Color Purple,” a Pulitzer Prize winner in 1983 and still a widely taught and discussed classic, is finally coming out as an e-book.

But the classic novel in e-book format is not being released by a traditional publisher.

Open Road Integrated Media, a digital publishing company co-founded two years ago by former HarperCollins CEO Jane Friedman, has reached an agreement with author Alice Walker to release the electronic version of “The Color Purple” and most of her other work in the latest technology.

Is Book Banning Dead?

Could Hitler still ban books today?Can you still ban a book circa 2011?

“In the small town of Republic, Missouri, they’ve banned Kurt Vonnegut’s classic “Slaughterhouse-Five” after a columnist included it in a group of “filthy books demeaning to Republic education.” It was stricken along with the dubious classics “Twenty Boy Summer” (I shouldn’t judge, I haven’t read them, but anything with the title “Twenty Boy Summer” doesn’t sound promising).”

Is this even possible in this day and age? READ MORE

E-books Gaining in Popularity with Book Clubs

people readingA 2011 survey found the  majority of book club members still prefer the printed book, 25.5 percent reported using an e-reader in 2010, compared to 15.6 percent in 2009. The Amazon Kindle leads the way among e-reading book club members, with 59 percent owning Kindles. The Nook ranked second at 29 percent. Almost 20 percent read e-books on tablets such as the iPad.

An interesting fact noted by… [GET THE STATS HERE]