Discoverability – A Major Key for Authors

Books Are Dead?

Perhaps the more than 200 authors gathered last month at the Hyatt Regency for the Writers’ League of Texas Agents Conference should have prepared themselves upon seeing the title of blogger and publishing strategist Jane Friedman’s keynote lunch speech, “Is the Book Dead? Who Cares!”

As Friedman got under way, she talked about “the state of the book” and then clicked to an image of a mushroom cloud. The room full of would-be authors sat aghast…

From creating a great blog to finding a following on Twitter, Friedman’s point was clear — authors need to create a direct line to their audience, a platform that they control. [READ THE FULL STORY]

Rich Nilsen is the author of "Sleep Great for Life." He is the President and founder of All Star Press, an independent book publisher out of Tarpon Springs, FL. The mission is to help authors get their work published in both print and the latest e-book technologies, and help those aspiring authors promote their work successfully to the right audiences.

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