E-Reader Adoption Crushing Tablets

E-reader ownership among U.S. adults has surged in the last six months, doubling from 6% to 12%, according to a survey released today by the Pew Research Center. That remarkable rate of adoption surpasses even tablets, which are owned by just 8% of adults 18 and older.

That’s great news for Amazon and Barnes & Noble, whose e-readers, the Kindle and Nook, are flying off shelves (e-shelves, rather). But it might also come as a surprise to consumers inundated with ads for the iPad, Samsung Galaxy Tab, and Motorola Xoom that e-readers are outpacing tablets. [read the full story]

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