E-Reader Adoption Crushing Tablets

E-reader ownership among U.S. adults has surged in the last six months, doubling from 6% to 12%, according to a survey released today by the Pew Research Center. That remarkable rate of adoption surpasses even tablets, which are owned by just 8% of adults 18 and older.

That’s great news for Amazon and Barnes & Noble, whose e-readers, the Kindle and Nook, are flying off shelves (e-shelves, rather). But it might also come as a surprise to consumers inundated with ads for the iPad, Samsung Galaxy Tab, and Motorola Xoom that e-readers are outpacing tablets. [read the full story]

Rich Nilsen is the author of "Sleep Great for Life." He is the President and founder of All Star Press, an independent book publisher out of Tarpon Springs, FL. The mission is to help authors get their work published in both print and the latest e-book technologies, and help those aspiring authors promote their work successfully to the right audiences.

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