Is $9.99 still the Magic Price for an e-book?

“What ebooks I buy for my Kindle and what I am willing to pay for them has absolutely nothing to do with the price of the device itself.  And to say that it does is ridiculous.  I buy between 20 – 40 books for my Kindle per month.  I am a voracious reader.  Unless a book is by an author that I like enormously I will not pay over $9.99.  I usually don’t buy books that cost even that much.  Period.  I put books that cost that much on my Wish List & check back periodicaly to see if the price has dropped, which usually happens when a paperback edition of the book is released. I don’t read as many mysteries anymore because for some reason that genre has higher prices than any other.  I’m a patient person.  I wait until the price goes down.  Or get it from the library.

Publishers need to realize that by lowering their prices they’ll make more money from ebooks because they’d sell many, many more.  Even old books that were published 60 – 80 years ago are being put out by publishers at $9.99!  Get real.  Once a book is on the publisher’s computers for publishing, the editing and other technical details are done anyway.  The only thing they have to do for an ebook edition is to format it properly.  It’s all digital.  No additional costs for cover art. No cost for warehousing ebooks.  No returns processing for ebooks. No printing costs for ebooks.  And publishers expect us to pay the same prices they charge for hard copy books?!?”

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Rich Nilsen is the author of "Sleep Great for Life." He is the President and founder of All Star Press, an independent book publisher out of Tarpon Springs, FL. The mission is to help authors get their work published in both print and the latest e-book technologies, and help those aspiring authors promote their work successfully to the right audiences.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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