May 25, 2024

Netflix for ebooks? Lifehacker editor Jason Chen has left Gawker Media to launch an e-bookstore called StoryBundle, which is expected to begin in early Spring.

Chen will sell bundles of e-books under a pay-what-you-want plan. He imagines the average price of a bundle will be around $5 in most cases. He is modeling his new company, StoryBundle, after “Netflix (NSDQ: NFLX), Rdio, Steam and indie game bundles”—particularly Humble Bundle for games—that “deliver content without having a bunch of physical stores get in the way.” Chen believes “making things easy to buy, easy to get and easy to consume will be the key to StoryBundle’s success.”

Authors participating in StoryBundle would share in the price of the books selected in the ebook bundle.

Read more about the ebook bundle service at Paid Content.


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