Fortune 500 company Proctor and Gamble has layed off over 1,600 employees because they realize how affordably they can reach consumers via the social networking websites such as Facebook and Twitter, among others.
CEO Robert McDonald told Wall Street analysts
that he would have to “moderate” his ad budget because Facebook
can be “more efficient
” than the traditional media that usually eats into P&G’s ad budget.
Every aspiring author needs to have a presence via social networking. If you haven’t set up a profile yet on Facebook, get on it!
Learn more about Proctor and Gamble’s decision
It is important in this day and age to be participating in the social networking sites such as Facebook, LinkedIn and Twitter. It is a necessary evil for all aspiring authors who want their name and their books known. The reach is simply too great to ignore.
#1: There are now more than 800 million active Facebook users, with over 200 million added in 2011.
#3: Americans spend more time on Facebook than any other U.S.website.
#8: More than half of Facebook users log in every day – that’s more than 400 million people.
#15: And get this: 98% of 18- to 24-year-olds access social accounts monthly.
The iRiver Story HD is the first e-reader to be integrated with Google’s eBookstore. Unlike the Amazon Kindle bookstore, Google’s offering is open to all publishers, retailers, and manufacturers. It can also be accessed from any device on any platform with an internet connection. You simply create a Google Account and log into it via the app or the web browser from your smartphone, tablet, or PC to access the ebooks you’ve purchased or to browse and download new ones. In this way, your Google ebooks are always synced across all your devices. However, no e-reader has yet to make accessing the Google eBookstore simple until now.
There is no… [READ THE FULL IN-DEPTH REVIEW]
…If you want your brand to be represented in Google+, just wait for a couple of weeks and the official offer described above will come your way. And bear in mind this is only the beginning since Google teams are working hard to roll out new content types (games, music) and functionality (Questions).
Yes, lots of opportunities are coming to Google+ for brands. Be prepared authors. [READ THE FULL ANALYSIS OF +1]
Big news as Google has teamed up with device manufacturer iriver to release a Google-branded eReader. The iriver Story HD will be the first eReader integrated with the Google eBooks platform. The Wi-Fi enabled device has a 6″ eInk screen and a QWERTY keyboard. It goes on sale this coming Sunday at Target for $139.99, the same price as the Kindle.
Do you think the eReader will be competitive? [READ ON]
Google has launched an affiliate program for its eBooks service, offering to pay commissions to Web publishers who promote titles on their sites and send buyers to Google’s online bookstore.
“Starting today, we invite all interested site owners to apply to join the expanded Google eBooks affiliate program. Participating sites gain new revenue streams by giving their book-reading audiences an easy way to buy Google eBooks,” wrote Pratip Banerji, product manager at the Google Books team.
[read the full article here]