Building an Author Platform When You Hate Selling Yourself

author platform

Do you have a platform?

It’s no longer a question of if an author needs a program, it’s now part of the writing business and can mean the difference between success and failure.

I’m going to let you in on the most important, and most often overlooked aspect of social networking: It’s not about selling. It’s about participation. It’s about being a member of a community. It’s about connecting with people who share your interests.

Those that use social networking[LEARN THE 5 STEPS]

Politico and Random House Partner on Ebook Venture

Politico, an accelerant to the news cycle like wind is to brushfire, is taking on the one realm of political news that it has not yet sped up: book publishing.

The all-things-politics Web site is teaming up with Random House to publish four e-books about the 2012 presidential campaign, the first of which is scheduled to go on sale sometime before Christmas. Each will be in the 20,000- to 30,000-word range and written by… [READ THE FULL STORY]

Romance Novels Heating Up e-Books

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Angela James, 35. Eight years ago, she was an occupational therapist who sated her appetite for paranormal romances by reading e-books; now she’s the executive editor of Carina Press, the pioneering digital-first novel imprint at Harlequin, the grandmother of romance publishing.

Launched in June 2010, Carina is an experiment — not just in e-books, but in business strategies that just might dictate the future of the publishing industry. At a time of rapidly rising digital-book sales and steadily declining print sales — and when romance is the fastest-growing e-book segment — other publishers may want to take note. [read full story from Fast Company]

New Role for Literary Agents

  Some savvy literary agents are acting as literary consultants to help their authors self-publish, a role that offers up new opportunities and challenges for everybody in the industry.

Big publishing is simply not set up to publish anything but books. Mid-length materials, worksheets, and other writing that might be downloaded from Amazon or directly from the author’s site are not in their repertoire. Neither do they… [read the full article]