The Book Business continues to Evolve

The economics of the book business are changing so rapidly the publishing industry barely looks like it did just six months ago.

Divining the profitability of a book is a mysterious art. But basic book economics suggest an e-book is more profitable than a hardcover, even at substantially lower consumer prices, due mostly to the inventory and return costs associated with physical books.

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Rich Nilsen is the author of "Sleep Great for Life." He is the President and founder of All Star Press, an independent book publisher out of Tarpon Springs, FL. The mission is to help authors get their work published in both print and the latest e-book technologies, and help those aspiring authors promote their work successfully to the right audiences.

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