The Dynamic Publishing Industry

September 2011

What the publishing industry faces right now is a customer base that demands a digital product even as the technology that makes these products possible is still in its early stages of development. Random House has experienced a 200 percent growth in eBook sales this year, and every other company’s sales tell similar tales. The various devices on the market—the Kindle, the Nook, and the Kobo eReader, among others—all do different things. Thanks to each business’s attempt to dominate the market, they are mostly incompatible with each other. For example, the Nook and Apple’s iPad feature color displays for picture books, but for the time being the Kindle does not.

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Rich Nilsen is the author of "Sleep Great for Life." He is the President and founder of All Star Press, an independent book publisher out of Tarpon Springs, FL. The mission is to help authors get their work published in both print and the latest e-book technologies, and help those aspiring authors promote their work successfully to the right audiences.

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