Using E-Books to Sell More Print Versions

Brick and mortar bookstoresHow do you help brick-and-mortar stores sell books? Throw in an e-book.

That is the idea of one publisher, Algonquin, which began a promotion in 300 Barnes & Noble stores this month that gives a discounted e-book to customers who buy an Algonquin trade paperback. The publisher has planned a similar effort for October, giving customers who buy a hardcover copy of “When She Woke,” by Hillary Jordan, the digital version of the book free.

“We spend a lot of time lately trying to figure out how to sell books in this new world order,” said… [READ THE FULL STORY AT NY TIMES]

Rich Nilsen is the author of "Sleep Great for Life." He is the President and founder of All Star Press, an independent book publisher out of Tarpon Springs, FL. The mission is to help authors get their work published in both print and the latest e-book technologies, and help those aspiring authors promote their work successfully to the right audiences.

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