Borders been ailing for years-and shuttering stores along the way and its strategies for getting healthy usually seemed to make things worse. I mean it wasn’t until 2007 that it decided that it made sense to have its own Web site rather than to outsource online sales to archival Amazon.com.
While Borders was busy giving the Web and e-books short shrift , it was also doubling down on the notoriously tricky business of running brick-and-mortar superstores. Until late 2010, San Francisco had four Borders stores-three of which were within a mile and a half of each other. I’m no retailing genius, but I couldn’t figure out how… [READ THE PC WORLD STORY]
