Rather than working with a traditional publisher, controversial billionaire and owner of the NBA’s Dallas Mavericks, Mark Cuban has caught the wave and is publishing a new book, How to Win at the Sport of Business: If I Can Do It, You Can Do I, as an eBook through digital publisher Diversion Books.

The content for comes from Cuban’s blog and he figures he can market the eBook to his readers through his blog, Twitter and Facebook. 

Cuban told the Wall Street Journal: “All I have to do is get them to pay attention and hit a link.”