How do you help brick-and-mortar stores sell books? Throw in an e-book.
That is the idea of one publisher, Algonquin, which began a promotion in 300 Barnes & Noble stores this month that gives a discounted e-book to customers who buy an Algonquin trade paperback. The publisher has planned a similar effort for October, giving customers who buy a hardcover copy of “When She Woke,” by Hillary Jordan, the digital version of the book free.
“We spend a lot of time lately trying to figure out how to sell books in this new world order,” said… [READ THE FULL STORY AT NY TIMES]
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